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Logo Personalities

Brief: 

A family friend is having a crisis. They have just matriculated and are struggling with what they want to do. They are multi-talented, interested in a broad range of fields, and feeling a little overwhelmed about making a decision that will impact the direction of their life!

 

To help your friend, you will create a graphical interpretation of what they could look like in the future in the form of a logo.

 

Choose one word that represents your friend. It could be their name or a symbolic word. From this word, you will create three different logo options depicting the different career paths that your friend could choose from. 

 

The three possible careers are:

  • Using his/her affinity for numbers to become a corporate executive.

  • Following dreams of becoming an international sports star.

  • Using his/her gift with people to open a themed restaurant.

 

The logos you design need to all use the same word and be letter mark based or a combination of letter mark and symbol. Be sure to make each option look as enticing as the other.

Concept:

​

The name I chose was Luna. I chose tennis as the sport and a coffee shop as the restaurant

Logos

Corporate
coporate original.png
coporate white.png
Sport
tennis white.png
tennis black.png
tennis original.png
Restaurant
cafe black.png
cafe original.png
cafe white.png

Mockups

Corporate
office wall mockup.png
notebook black vertical mockup.png
water bottle mockup.png
Sport
tennis bag copy.png
visor mockup.png
golf shirt mockup.png
Restaurant
Software used:
tote bag mockup.png
coffee shop window.png
coffee cup mockup.png

Illustrator: Logo design

Photoshop: Mockups

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