Logo Personalities
Brief:
A family friend is having a crisis. They have just matriculated and are struggling with what they want to do. They are multi-talented, interested in a broad range of fields, and feeling a little overwhelmed about making a decision that will impact the direction of their life!
To help your friend, you will create a graphical interpretation of what they could look like in the future in the form of a logo.
Choose one word that represents your friend. It could be their name or a symbolic word. From this word, you will create three different logo options depicting the different career paths that your friend could choose from.
The three possible careers are:
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Using his/her affinity for numbers to become a corporate executive.
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Following dreams of becoming an international sports star.
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Using his/her gift with people to open a themed restaurant.
The logos you design need to all use the same word and be letter mark based or a combination of letter mark and symbol. Be sure to make each option look as enticing as the other.
Concept:
The name I chose was Luna. I chose tennis as the sport and a coffee shop as the restaurant
Logos
Corporate


Sport



Restaurant



Mockups
Corporate



Sport



Restaurant
Software used:



Illustrator: Logo design
Photoshop: Mockups