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la_milagrosa_bcn on Instagram_ Resumen d

Teen Awareness

Brief

 

For this project, you must apply your knowledge, skills and heart to create an Awareness Campaign that tackles one of the many issues our teens face today.

Your campaign should encourage the rise of a more mature and responsible teen society that stands accountable for its actions and makes good, informed decisions. Remember that Social Awareness campaigns are not trying to “sell” things but communicate messages and ideas to educate, empower and bring about positive societal change.

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Concept

 

My final chosen idea was to create a way for teens to discover their identities through media, specifically books

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Campaign name: Bookcore

 

Tagline: Your story, your life

 

What is it: 

  • A library with books that have themes of identity

  • Maybe an online forum where people can share their thoughts about the book

 

Where: On college and school campuses

 

Why: To help teens discover their identities

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Media

  1. Guerilla marketing: Free Library on college campuses

  2. Zine

    • Infographic

  3. Email marketing: link to quiz

  4. Flyer/ poster

  5. Electric billboard (same as poster)

  6. Merchandise (a book bag/ tote bag)

  7. An app where you put in your thoughts on books you’ve read and track your identity development

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Guerilla marketing: mini library

The mini-libraries are the central part of the campaign. The libraries would be placed at high school and college campuses around South Africa. A local bookstore would supply the first. twenty books for each library, and from then, it’s up to the students to add their books and/or swap books with each other. 

 

The difference between these mini libraries and libraries provided at school is that these libraries are more of a book exchange than a typical library. They provide books that aren’t easy to find in a school library due to the themes (e.g. there aren’t a lot of LGBTQIA+ books in school libraries) or because of how recently they were published.

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Software used: Adobe illustrator and Adobe Photoshop

Mockup

Infographic: Zine

The information on the infographic will be about different types of identities, how to find your identity, why identity is essential, and why books are being used for this campaign. 

 

I have chosen a zine because, for a long time, zines have been used to express people’s thoughts and opinions and share their identities. 

 

Even though the zine is digital I used a lot of traditional zine elements such as marker doodles and fonts that have a handmade feel and look. 

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Made with Adobe Illustrator and Indesign

Print media

The flyer will help advertise the digital zine and any events and will borrow art and media from the zine. 

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Software used: Adobe Illustrator and Indesign

Outside media: Electronic billboard

Software used: Adobe Photoshop

Mockup

Merchandise: tote bag

The merchandise will be a book bag, and the initial design includes the cover image from the zine.

 

The idea is that there will be different book bags for different events (for example, a collection of pride totes using the motifs of various pride flags for different LGBTQIA+ identities)

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Software used: Adobe Illustrator and Adobe Photoshop

App design wireframe

The app will help people keep track of their books, write notes and reviews, and share books with each other.

 

Software Used: Adobe Illustrator and Adobe XD

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