Brief

Visual art and music have always had a natural relationship. Both appeal to our emotions. They can make us feel anything from joy to sadness and allow us to immerse ourselves in those feelings, almost like characters in a story.

 

For this brief, you will need to brand a new music festival. Develop a brand story for the festival and create a distinct Visual Brand Language to express this brand’s personality and core values.

 

Using stylised illustration, you must develop a conceptual “visual environment” that will allow your audience to immerse themselves in your brand story. This graphical environment needs to be applied across a number of formats. You will also need to create and compile a library of reusable visual assets that you can creatively apply across design applications.

 

Apply these design elements to the following:

1. An official festival webpage and social media pages.

2. Promotional posters.

3. Festival outdoor branding elements (i.e. banners, line-up etc.).

4. Promotional items 

Concept

 

The final concept I chose was a film festival I named Overture, an orchestral music festival that has live renditions of movie scores while films play in the background

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